Dayna is the Founder and President of Fred & Augustus, and #Killerartistbio.
She is a growth hacker and a creator who has a vision for changing not only how powerful stories are told and consumed, but how content libraries are built and monetized.
As a music business advisor, content strategist, and marketer, with over 15 years effective leadership experience in operations, business development, talent empowerment, touring and events, Dayna has worked as a Talent Buyer for Australia’s Good Vibrations Festival, in touring & marketing for UK’s Ministry of Sound where she staged and marketed branded MoS events worldwide, promoting acts such as Steve Angello, Axwell and Ingrosso and Mark Knight.
A motivated moderator and public speaker on topics relating to the music business, talent and publishing entrepreneurship, Dayna has moderated talks for Big Sound (Brisbane) and EMC (Sydney).
In 2014, Dayna relocated from Australia (where she had spent 10 years as a Senior Talent Agent playing a pivotal role in the early career development of many well known Australian and International musicians) to the United States.
More recently she has enjoyed working closely with companies including AEGLive, EDM.com, Guitar Center and Envie (in Dubai) providing tangible, tailored and results driven solutions for vastly different challenges each faced across area's of promotion, brand awareness, content creation, ticketing conversions, and social media marketing.
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