Dayna's Story

Dayna is a music strategist and expert in music marketing and digital artist development.

An impassioned female music industry executive she has 15+ years global experience in music and entertainment, culture and in leading teams to success. She has founded two thriving companies and has an entrepreneurial mindset coupled with the ability to identify and develop relationships, talent and business. 

Dayna's clients have included artists such as Crooked Colors, ShockOne, Paces and PhaseOne. She has worked with brands including, Indie Music Group, Ministry of Sound, A2 Live China, and Live Nation and toured artists such as Axwell, Ingrosso, Z-Trip, Deadmau5 and James Brown. She's also produced video content featuring talent such as The Chainsmokers and Alison Wonderland.

Driven by bringing out the best in artists, she has knowledge of primary music genres, sub-genres, key record labels and independent acts. What gets her up in the morning is the knowledge that she's creating opportunities for talent.

For more information on Dayna, visit her website.

Who We've Worked With (Past and Present)




"I was lucky enough to work with Dayna for several years at Select Music. She joined our company as an already established and well respected music agent and immediately helped make a difference to our agency with her passion, work ethic and skill set. She is an honest kind hearted hard working person and one i would recommend!".

- Stephen Wade, CEO, Select Music

Dayna demonstrates a deep understanding of Digital Marketing and Content Creation, both from the creative perspective, as well as from the angle of logistics and implementation. She also manages a high quantity of complex relationships with ease, and has a natural affinity for instilling confidence and excitement in clients of all varieties. 

- Ethan Baer, Founder, and Indie Music Group

Dayna is a key asset to any marketing/strategy team. She is not only incredibly responsive, driven & studied; she also takes an incredibly strategic approach to any client or internal project. 

- Shamus McNutt, Founder and President, FlowState Marketing

Very hands-on and passionate about developing talent, Dayna is one person you want on your team.

- Justin Katerberg, Owner and Artist Manager, Vitalic Noise

"Dayna has already brought huge value to DIUO's growth & plans. Her strategic insight was really invaluable during our pre-launch phase, and now as we're ready to launch we're looking forward to working with her going forward. She's tenacious, insightful, massively experienced, and knows music marketing inside out. Highly, highly recommended".

Andrea Cockerton, CEO, DIUO

"Dayna is one of the best digital marketing strategists I've ever worked with in the music industry. She was instrumental in several major growth strategies for one of my artists".

Alex Tate, Director and Artist Manager, Fat Cat Music Group

"Dayna is an amazing strategist and collaborator. Always giving her honest opinion, Dayna is someone I trust and turn to often. She's an asset to any team, and I am so grateful to have her on mine. I could not recommend her more".

- Alyssa Joseph, Artist at Alyssa Joseph

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