What We're About
Founded by Dayna Young, Fred & Augustus are strategic conceptualizers committed to harnessing the power of art and storytelling.
Dayna is an impassioned music industry executive with 20+ years global experience in music, entertainment, culture, and in leading teams to success.
Our sweet spot is strategic marketing for small to mid-sized music industry teams - artist management, indie labels or emerging brands - who either don’t retain these services in-house, or do, but are looking for highly experienced support.
As teammates, we bring a sense of fun, while successfully balancing professionalism, empathy and compassion.
We’re driven by bringing out the best in artists, and come with a knowledge of international markets, primary music genres, sub-genres, key record labels and independent artists.
What gets us up in the morning is the knowledge that we’re not just creating opportunities for talent, but shaping platforms for them to flourish and thrive. We lead with one question: “how can artists think strategically about their careers?”
Dayna Young
Dayna's background ranges from PR, touring and events, and talent booking to artist marketing, in territories including Australasia, Europe, and the United States. As an agent she learnt how to take artists from zero capacity venues to 10,000+ capacity venues via a strategic roadmap; a mindset Dayna has carried into her approach to artist marketing. As a result, she brings a wealth of experience - and a uniquely global perspective - on how to grow worldwide artist fanbases and build revenue in the digital age.
As a creative person and business-woman, Dayna has founded two thriving companies and has an entrepreneurial mindset coupled with the ability to identify and develop relationships, talent and business. In past roles she has built a portfolio of agency work spanning the e-commerce, food and beverage, and fashion and apparel industries, gaining extensive experience in both B2B and B2C marketing.
Dayna's clients have included artists such as Mipso, ABRA, ZZ Ward, We Banjo 3, Crooked Colours, Miami Horror, ShockOne, Paces and PhaseOne. She has worked with music brands including EDM.com, Ministry of Sound, Good as Gold Records, and DIUO, and has toured artists such as Axwell, Ingrosso, Z-Trip, Deadmau5 and James Brown. She’s also produced video content featuring talent such as The Chainsmokers, Alison Wonderland and Kaskade.
She has been featured in industry publications including Hypebot and Symphonic, and is the Vice-Chair of Communications for Women in Music, Denver.
For more information on Dayna, visit her website.
Who We've Worked With (Past and Present)
Teams
Artists
Testimonials
"I was lucky enough to work with Dayna for several years at Select Music. She joined our company as an already established and well respected music agent and immediately helped make a difference to our agency with her passion, work ethic and skill set. She is an honest kind hearted hard working person and one i would recommend!".
- Stephen Wade, CEO, Select Music
Dayna demonstrates a deep understanding of Digital Marketing and Content Creation, both from the creative perspective, as well as from the angle of logistics and implementation. She also manages a high quantity of complex relationships with ease, and has a natural affinity for instilling confidence and excitement in clients of all varieties.
- Ethan Baer, Founder, EDM.com and Indie Music Group
Dayna is a key asset to any marketing/strategy team. She is not only incredibly responsive, driven & studied; she also takes an incredibly strategic approach to any client or internal project.
- Shamus McNutt, Founder and President, FlowState Marketing
Very hands-on and passionate about developing talent, Dayna is one person you want on your team.
- Justin Katerberg, Owner and Artist Manager, Vitalic Noise
"Dayna really listens to our needs and goals, and helps prioritize our spends and build strategies that result in real audience and revenue growth. She is our trusted go-to".
Carrie Lombardi, Talent Manager/ Partner, Hatchery 17
"Dayna has already brought huge value to DIUO's growth & plans. Her strategic insight was really invaluable during our pre-launch phase, and now as we're ready to launch we're looking forward to working with her going forward. She's tenacious, insightful, massively experienced, and knows music marketing inside out. Highly, highly recommended".
Andrea Cockerton, CEO, DIUO
"Dayna is one of the best digital marketing strategists I've ever worked with in the music industry. She was instrumental in several major growth strategies for one of my artists".
Alex Tate, Director and Artist Manager, Fat Cat Music Group
"Dayna is an amazing strategist and collaborator. Always giving her honest opinion, Dayna is someone I trust and turn to often. She's an asset to any team, and I am so grateful to have her on mine. I could not recommend her more".
- Alyssa Joseph, Artist at Alyssa Joseph