Musicians: start your marketing engines. Black Friday & Cyber Monday are coming. This annual shopping event is often overlooked by artists who are missing a key opportunity to optimize their store sales. Let’s take a look at how musicians can market their e-commerce offering during one of the largest shopping events of the year.
Guest Post: First appeared on Hypebot in September, 2021.
Events under this banner will see the ACT music community connect with top-level industry professionals from across the globe in an online setting. In these regularly scheduled sessions, participants will be able to hear first-hand insight from internationally acclaimed artists and industry workers, all from the safety, comfort, and convenience of their personal device.
The first of theses sessions will be a three-part digital workshop hosted by Music Marketing Strategist, Dayna Young. Learn more here.
Building an artist brand can be compared to a 4D chess match. Why? Building a brand involves many moving parts. There’s your audience, your aesthetic, social and streaming algorithms (which impact how your brand performs), your brand’s relationship with other brands and artists, and how it performs in relation to the real world. Sounds complex? It can be. So here’s a step-by-step guide to help you out.
Guest Post: First appeared on Symphonic in March, 2021.