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An Easy Step-by-Step Guide to Defining your Artist Brand

Building an artist brand can be compared to a 4D chess match. Why? Building a brand involves many moving parts. There’s your audience, your aesthetic, social and streaming algorithms (which impact how your brand performs), your brand’s relationship with other brands and artists, and how it performs in relation to the real world. Sounds complex? It can be. So here’s a step-by-step guide to help you out.

Guest Post: First appeared on Symphonic in March, 2021.

How do you Promote a Music Tour in 2021?

Promoting a tour has always been relatively straightforward, but just how do you promote a music tour in 2021 under the veil of COVID-19?

Guest Post: First appeared on Hypebot, April 2021

How to Use Content Pillars to Define Your Artist Brand

Looking to better define your brand as an artist? Dayna Young, the Founder of Fred & Augustus and strategic marketing expert breaks down how “content pillars” can do just that…

Guest Post: First appeared on Symphonic in March, 2021

How to Grow Music Fan Club Memberships

The concept of an official fan club is nothing new and, due to advancements in technology, building a modern fan club is fairly easy for an artist to do. Growing your membership, on the other hand, is a different story. Here, we offer some tips for how to do so successfully.

Guest Post: First appeared on Hypebot February 24, 2021

10 Things to Do Now to Leverage your Growth as a Musician

As an artist, the way in which you market yourself and your music is much the same way as you would any product or service, in that there are key actions you can take to leverage your growth. Here, we break down what some of these are.

Guest Post: First appeared on Hypebot February 23, 2021

How to Create a Marketing Strategy to Promote your Livestream

Now that livestreaming’s takeover of the music industry is starting to seem a little less temporary, it’s time for artists to buckle down and develop a promotional strategy to capture and keep viewers’ interest.

Guest Post: First appeared on Hypebot February 18, 2021

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