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  1. Email Marketing for Musicians: The Four Types of Emails you Should Send

    Email marketing for musicians is a marketing tactic that leverages the email tool to deliver a marketing message right to the inbox of your most engaged fans. Email marketing is highly targeted and personalized - when a fan shares their email address with you, you’re able to make them directly…

  2. An Introduction to Email Marketing for Musicians

    One of the most effective ways of capturing your fans’ information is via a CRM. In our article: An A-Z Glossary of Music Marketing Terms we touched on what a CRM is (a Customer Relationship Management tool, or a centralized spot where business entities can store and track information on…

  3. 23 Questions to Ask When Creating Music Fan Persona Surveys

    Music Fan Personas allow you to understand exactly who your fans are. When you know who your fans you can tailor your content, messaging, voice, and tone to what your fans really care about. You can learn more about How to Create Music Fan Personas on our blog here. If…

  4. How to Create Music Fan Personas

    When you think of your fans do you think of a group or audience of people or do you picture a female or male of a specific age, where they live, and their interests? Much like a buyer persona, a fan persona is a detailed description of someone who is…

  5. How to Boost your YouTube SEO

    Elsewhere on this site we’ve discussed how when fans search your artist name it’s possible to curate their experience by ensuring the question they’ve posed is answered in the search results. If you’ve not read these articles we recommend you start here, here and here before reading on further Caught…

  6. An A-Z Glossary of Music Marketing Terms

    One of the hardest parts of learning any new skill is locking down the jargon, acronyms and short-hand language used to communicate tasks, projects and concepts. This is no different with music marketing, which seems to come with its own completely unique language.  We’ve created this glossary so you can…

  7. How to Write a Music Marketing Strategy

    The purpose of a written marketing strategy is to keep you on track, keep stakeholders informed and everyone on the artist team on the same page. It means that anyone working on the project can easily pick up the strategy and see/ share/ use the same information across the board,…

  8. The Five Must-Have Assets Every Musician Needs

    Connecting the dots between how you sound and the visual you present is an incredibly important marketing tool for musicians. We live in a visual age. Therefore if you don’t have a visual identity that aligns with your sound, there’s every chance you’re losing potential fans and not gaining them.…

  9. How to Build a Musician Website

    A musician’s website is the foundation for your music promotion. Every artist should have one. You’re possibly asking yourself why this is necessary in the age of social media? A website is a branded online destination that allows for curated and dedicated fan experiences, and the ability to capture fan…

  10. Webinar: How to Create an Engaging Social Media Strategy

    A musician should never just talk about one thing (music). People don’t buy what you do, they buy why you do it.  Your fans are invested, because they invested in you, which means sharing how you view the world with them as a way of drawing them further into your…

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