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A Musician’s Guide to DSP Best Practices in 2024
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In the ever-evolving world of music, digital platforms are crucial for artists looking to expand their reach, engage with fans, and build sustainable careers. As new tools and features emerge, optimizing your presence on platforms like Spotify, YouTube, Apple Music, TIDAL, Pandora, and Amazon Music is essential. This comprehensive guide…
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Why Owned Data is King - But you Have to Know What to Do With It
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Musicians today heavily rely on digital platforms like Facebook, TikTok, Instagram, and Twitter to reach and engage with their fans, promote their music releases, announce tour dates, and sell merchandise. These platforms serve as vital channels for artists to amplify their message, connect with their audience, and grow their fanbase.…
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Email Marketing for Musicians: The Four Types of Emails you Should Send
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Email marketing for musicians is a marketing tactic that leverages the email tool to deliver a marketing message right to the inbox of your most engaged fans. Email marketing is highly targeted and personalized - when a fan shares their email address with you, you’re able to make them directly…
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An Introduction to Email Marketing for Musicians
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One of the most effective ways of capturing your fans’ information is via a CRM. In our article: An A-Z Glossary of Music Marketing Terms we touched on what a CRM is (a Customer Relationship Management tool, or a centralized spot where business entities can store and track information on…
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How to Create Music Fan Personas
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When you think of your fans do you think of a group or audience of people or do you picture a female or male of a specific age, where they live, and their interests? Much like a buyer persona, a fan persona is a detailed description of someone who is…
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An A-Z Glossary of Music Marketing Terms
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One of the hardest parts of learning any new skill is locking down the jargon, acronyms and short-hand language used to communicate tasks, projects and concepts. This is no different with music marketing, which seems to come with its own completely unique language.
We’ve created this glossary so you can…
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The Five Must-Have Assets Every Musician Needs
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Connecting the dots between how you sound and the visual you present is an incredibly important marketing tool for musicians. We live in a visual age. Therefore if you don’t have a visual identity that aligns with your sound, there’s every chance you’re losing potential fans and not gaining them.…
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How to Build a Musician Website
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A musician’s website is the foundation for your music promotion. Every artist should have one. You’re possibly asking yourself why this is necessary in the age of social media? A website is a branded online destination that allows for curated and dedicated fan experiences, and the ability to capture fan…
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Webinar: How to Create an Engaging Social Media Strategy
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A musician should never just talk about one thing (music).
People don’t buy what you do, they buy why you do it.
Your fans are invested, because they invested in you, which means sharing how you view the world with them as a way of drawing them further into your…
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Webinar: Musicians - How to Get Found Online
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Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
Simply put for musicians, this means optimizing how…