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  1. The Five Must-Have Assets Every Musician Needs

    Connecting the dots between how you sound and the visual you present is an incredibly important marketing tool for musicians. We live in a visual age. Therefore if you don’t have a visual identity that aligns with your sound, there’s every chance you’re losing potential fans and not gaining them.…

  2. How to Build a Musician Website

    A musician’s website is the foundation for your music promotion. Every artist should have one. You’re possibly asking yourself why this is necessary in the age of social media? A website is a branded online destination that allows for curated and dedicated fan experiences, and the ability to capture fan…

  3. Webinar: How to Create an Engaging Social Media Strategy

    A musician should never just talk about one thing (music). People don’t buy what you do, they buy why you do it.  Your fans are invested, because they invested in you, which means sharing how you view the world with them as a way of drawing them further into your…

  4. Webinar: Musicians - How to Get Found Online

    Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Simply put for musicians, this means optimizing how…

  5. Webinar: How to Define your Artist Brand

    Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services. Any artist marketing will always lead back to your brand, so it makes sense that defining your artist…

  6. A Musicians Introduction to Schema Markup and Voice Search

    “SEO” is an acronym for Search Engine Optimization, which is the practice of increasing both the quantity and quality of the traffic your website receives. This is typically achieved through organic search results, and there’s a number of tactics you can implement to optimize your band’s website for search presence.…

  7. How to Use Growth and Traditional Marketing Strategies to Grow Your Artist Profile

    Strategy in general, and marketing strategies in particular, are key for artist development because they keep everyone on the artist’s team aligned and working together towards future goals. While traditional marketing can be thought of as ‘one-off’, growth marketing strategies are grounded “in finding repeatable and scalable campaigns or processes…

  8. SEO Basics for Musicians: How to Ensure Fans Can Find You Online

    Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Simply put for musicians, this means…

  9. Growing Your Artist Brand with PR, Ads and Playlists

    When it comes to artist marketing, no one tactic exists in a silo. That’s especially true when it comes to growing your artist brand. Want to get the most out of your promotional efforts? Combining and applying tactics from PR, advertising and playlisting will help to turbo-charge your growth. Here’s…

  10. What are NFT’s, anyhow?

    This blog post is based on the Slideshare ’What are NFT’s, anyhow?’. Unless you’ve been living under a rock, you’ve likely heard talk recently of blockchain and NFT’s, and the overall potential impact of cryptocurrency on the music industry. Perhaps you’ve wondered to yourself in the process… just what is…

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