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  1. Growing Your Artist Brand with PR, Ads and Playlists

    When it comes to artist marketing, no one tactic exists in a silo. That’s especially true when it comes to growing your artist brand. Want to get the most out of your promotional efforts? Combining and applying tactics from PR, advertising and playlisting will help to turbo-charge your growth. Here’s…

  2. What are NFT’s, anyhow?

    This blog post is based on the Slideshare ’What are NFT’s, anyhow?’. Unless you’ve been living under a rock, you’ve likely heard talk recently of blockchain and NFT’s, and the overall potential impact of cryptocurrency on the music industry. Perhaps you’ve wondered to yourself in the process… just what is…

  3. How to Conduct an Artist Strategic Analysis

    In order to know what direction to take your career, you have to understand the environment in which you operate. We all know that throwing mud at the wall and hoping it sticks isn’t effective. Which makes conducting a strategic analysis essential for artists hoping to formulate a clear strategic…

  4. Guest Post: How to attract a Booking Agent!

    Guest author, Joel Siviour is a booking agent at Seismic Talent Agency, a boutique music company based in Sydney.  You’ve got a gleam in your eye and a debut mixtape that you have poured your heart and soul into. You are finally ready for your creative genius to be recognized…

  5. Guest Post: 10 Tips from a Mastering Engineer!

    Guest Author, Klaus Heavyweight Hill is a Mix and Mastering Engineer who has made his name working with labels such as Ministry Of Sound, Sweat It Out!, Soul:r and Spinnin’ Records. His lengthy client list includes work for artists including Pnau, Heldeep, SCNDL, Peking Duk, John Dahlback, Chris Lorenzo, DJ

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