An Introduction to Email Marketing for Musicians
One of the most effective ways of capturing your fans’ information is via a CRM. In our article: An A-Z Glossary of Music Marketing Terms we touched on what a CRM is (a Customer Relationship Management tool, or a centralized spot where business entities can store and track information on fans) and why it’s important (share information internally and manage your fan relationships with ease). However, a CRM also allows you to produce email marketing campaigns, a valuable fan communication tool and a powerful revenue generator.
Email marketing is a marketing tactic that leverages the email tool to deliver a marketing message right to the inbox of your most engaged fans. It differs from a standard email because you are making subscribers directly aware of your offerings, products, and services, and you’re able to do so in a fast and cost-effective manner that is also highly targeted and personalized.
With this in mind, it’s easy to see that with some simple email marketing and automation strategies you’re not just setting yourself up to grow your potential revenue, but also your fan engagement.
Building your Email List
The first step of successful email marketing is to build your subscriber database. Don’t be fooled either - this isn’t a one-off process. Building an email list takes time and diligence, and like many other marketing approaches; consistency.
Here are some of the possible ways in which you can go about building your email list:
A Brief Overview of Email Marketing Platforms
Each email platform will allow you to create campaigns (one-off emails), automation and landing pages (for funnels). Rather than diving into the technology behind each, we encourage you to do your research, watch tutorials and determine which will be the right platform for you long term.
often overlooked by artists but syncs very easily with Shopify which is great if your store is hosted on this platform.
In future articles, we’ll dive a little further into email marketing, including the types of emails that musicians should regularly send.
Author Bio: Dayna Young has 15+ years of global experience in music, entertainment, and leading creative teams to success. She is the Founder of Fred & Augustus, and an expert in music marketing and digital artist development. Ultimately, what gets her up in the morning is the knowledge that she’s creating opportunities for artists.