Email marketing for musicians is a marketing tactic that leverages the email tool to deliver a marketing message right to the inbox of your most engaged fans. Email marketing is highly targeted and personalized - when a fan shares their email address with you, you’re able to make them directly…
One of the most effective ways of capturing your fans’ information is via a CRM. In our article: An A-Z Glossary of Music Marketing Terms we touched on what a CRM is (a Customer Relationship Management tool, or a centralized spot where business entities can store and track information on…