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Webinar: How to Define your Artist Brand
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Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services.
Any artist marketing will always lead back to your brand, so it makes sense that defining your artist…
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How to Use Growth and Traditional Marketing Strategies to Grow Your Artist Profile
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Strategy in general, and marketing strategies in particular, are key for artist development because they keep everyone on the artist’s team aligned and working together towards future goals. While traditional marketing can be thought of as ‘one-off’, growth marketing strategies are grounded “in finding repeatable and scalable campaigns or processes…
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SEO Basics for Musicians: How to Ensure Fans Can Find You Online
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Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Simply put for musicians, this means…
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What are NFT’s, anyhow?
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This blog post is based on the Slideshare ’What are NFT’s, anyhow?’.
Unless you’ve been living under a rock, you’ve likely heard talk recently of blockchain and NFT’s, and the overall potential impact of cryptocurrency on the music industry. Perhaps you’ve wondered to yourself in the process… just what is…
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How to Conduct an Artist Strategic Analysis
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In order to know what direction to take your career, you have to understand the environment in which you operate. We all know that throwing mud at the wall and hoping it sticks isn’t effective. Which makes conducting a strategic analysis essential for artists hoping to formulate a clear strategic…