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  1. Email Marketing for Musicians: The Four Types of Emails you Should Send

    Email marketing for musicians is a marketing tactic that leverages the email tool to deliver a marketing message right to the inbox of your most engaged fans. Email marketing is highly targeted and personalized - when a fan shares their email address with you, you’re able to make them directly…

  2. An Introduction to Email Marketing for Musicians

    One of the most effective ways of capturing your fans’ information is via a CRM. In our article: An A-Z Glossary of Music Marketing Terms we touched on what a CRM is (a Customer Relationship Management tool, or a centralized spot where business entities can store and track information on…

  3. How to Create Music Fan Personas

    When you think of your fans do you think of a group or audience of people or do you picture a female or male of a specific age, where they live, and their interests? Much like a buyer persona, a fan persona is a detailed description of someone who is…

  4. An A-Z Glossary of Music Marketing Terms

    One of the hardest parts of learning any new skill is locking down the jargon, acronyms and short-hand language used to communicate tasks, projects and concepts. This is no different with music marketing, which seems to come with its own completely unique language.  We’ve created this glossary so you can…

  5. The Five Must-Have Assets Every Musician Needs

    Connecting the dots between how you sound and the visual you present is an incredibly important marketing tool for musicians. We live in a visual age. Therefore if you don’t have a visual identity that aligns with your sound, there’s every chance you’re losing potential fans and not gaining them.…

  6. How to Build a Musician Website

    A musician’s website is the foundation for your music promotion. Every artist should have one. You’re possibly asking yourself why this is necessary in the age of social media? A website is a branded online destination that allows for curated and dedicated fan experiences, and the ability to capture fan…

  7. Webinar: How to Create an Engaging Social Media Strategy

    A musician should never just talk about one thing (music). People don’t buy what you do, they buy why you do it.  Your fans are invested, because they invested in you, which means sharing how you view the world with them as a way of drawing them further into your…

  8. Webinar: Musicians - How to Get Found Online

    Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Simply put for musicians, this means optimizing how…

  9. Webinar: How to Define your Artist Brand

    Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services. Any artist marketing will always lead back to your brand, so it makes sense that defining your artist…

  10. How to Use Growth and Traditional Marketing Strategies to Grow Your Artist Profile

    Strategy in general, and marketing strategies in particular, are key for artist development because they keep everyone on the artist’s team aligned and working together towards future goals. While traditional marketing can be thought of as ‘one-off’, growth marketing strategies are grounded “in finding repeatable and scalable campaigns or processes…

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