Fred & Augustus

Our Role

Fred & Augustus served as Content Producer for the project, working closely with the artist and their team across all phases of planning, production, and delivery. Our responsibilities included:

• Budget Oversight: Managing the overall project budget to ensure a balanced investment across production and post.
  
• Creative Direction & Asset Planning: Contributing to the creative direction of the campaign while also defining a clear deliverables list—identifying the types of content needed to support both the immediate release and future marketing efforts. 
  
• Pre-Production & On-Site Management: Leading all aspects of the content capture day, including scheduling, shot planning, and real-time coordination. We worked in close collaboration with the videographer to capture a wide range of assets optimized for social, email, and web.
  
• Cross-Functional Team Collaboration: Acting as the connective thread between videographer, editor, and artist management—facilitating clear communication, tracking timelines, and guiding the project through every round of feedback and approval.
  
• Post-Production Management: Providing detailed creative input and structured revision notes to the editor, ensuring all final assets met the band’s visual and brand standards.
• Content Rollout Strategy: Building a comprehensive social media and email calendar that integrated every captured asset into a thoughtful, platform-specific rollout.

Execution & Delivery

We approached this campaign with an intentional, content-first strategy. In pre-production, we defined a deliverables list tailored to the band's release goals—balancing high-impact performance footage, behind-the-scenes storytelling, and short-form content for digital use.

On the content capture day, we facilitated a streamlined shoot that maximized time and creative output. Every shot was captured with multi-use and longevity in mind, ensuring assets could support not only the single release but future touring, catalog and physical promotion, and fan engagement.

Post-shoot, we managed the editing process end-to-end—ideating edits, facilitating feedback loops, and delivering final files ready for platform-native use. We then built out a structured social and email calendar that strategically rolled out the content to build momentum around the release while reinforcing brand consistency across every channel.