Case Study: Community Building

Executive Summary

We build and implement effective strategies tailored towards platform and audience growth and engagement.

For this independent record label we developed an integrated strategy with a dual purpose: grow label Spotify followers and build a new and valuable revenue source in the process. 

For an online publisher we drove the growth of social media followers and overall engagement across key platforms, building out a staggering aggregated social media reach of 50million engaged fans per month.

Key Results

Independent Record Label Results:

  • 0 - 140,000 Spotify followers in 6 months

Online Publisher Results:

  • 3.8m - 5m+ followers in 12 months
  • Tripled email subscriber database
Using Format