Case Study: Community Building
Executive Summary
We build and implement effective strategies tailored towards platform and audience growth and engagement.
For this independent record label we developed an integrated strategy with a dual purpose: grow label Spotify followers and build a new and valuable revenue source in the process.
For an online publisher we drove the growth of social media followers and overall engagement across key platforms, building out a staggering aggregated social media reach of 50million engaged fans per month.
Key Results
Independent Record Label Results:
- 0 - 140,000 Spotify followers in 6 months
Online Publisher Results:
- 3.8m - 5m+ followers in 12 months
- Tripled email subscriber database