Case Study: Video Content and Distribution Strategy

Executive Summary

Online publisher wanted to expand their large reach into compelling video stories which would engage their highly tuned-in audience. Fred & Augustus were employed to executive produce, develop and lead the video content strategy from the ground up for what eventually became ‘’.


As a purely online publisher, no-one on the editorial team had experience in creating video content. This meant that systems and processes had to be implemented across the board and a production partner who could help create the content needed to be identified. 

Further, as Fred & Augustus was able to secure a valuable short term Snapchat Discover partnership with the ‘Brother’ channel for a three month deadline for the creation of a large portion of the video content was agreed.


The overall solution included creative, branding, narrative, messaging, piloting, production, staffing, distribution and marketing. As part of this video initiative we also rebranded the company socials and developed a sub-domain. 

Utilizing’s editorial resources we were able to leverage interest from artists including The Chainsmokers, Alison Wonderland and Kaskade. The editorial team also worked closely together to ideate a number of key content concepts building out a library of exciting content ideas in the process. 

Our production partner also worked closely with us to help the team identify timelines, deliverables and workflows. Together we created strong overarching visual elements for each of the video series which resulted in over 6million organic views on 40+ videos in just under three months.

View the showreel here.

Key Results:

  • 40+ pieces of key content
  • 6m + organic views
  • +1,500,000 social media followers
  • Nearly 6 million views on 40 videos in 3 months.
  • A social media “look and feel” overhaul.
  • sub-domain development including design, player negotiations and promotion.
Using Format