Case Study: Festival Video Production
Executive Summary
A2Live China had launched a festival property in Sydney, Australia and needed support developing a localized content strategy.
Challenges
It was imperative that content met the guidelines of the overarching Asian brand whilst also connecting with audiences on ground in Australia.
Solution
Fred & Augustus met these needs by delivering a combination of organic video content, which were distributed via timed announcements on social media. 4 video’s have received over 100k views on Facebook alone, no mean feat considering the page audience for the newly established event was only 2000 strong. While the festival was cancelled due to unforeseen circumstances a full lineup announcement was expected to garner 30k+ views in under 24 hours.
View the showreel here.
Key Results:
- 4+ pieces of key video content
- 100k organic views across all content
- +38,000 social media followers
- +2176 facebook likes
- +217,600% increase in Facebook followers
- +834 Twitter likes across all content
- +110% increase in Twitter followers