A musician should never just talk about one thing (music). People don’t buy what you do, they buy why you do it. Your fans are invested, because they invested in you, which means sharing how you view the world with them as a way of drawing them further into your…
Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services. Any artist marketing will always lead back to your brand, so it makes sense that defining your artist…