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Posts tagged with music-marketing
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How to Create Music Fan Personas
When you think of your fans do you think of a group or audience of people or do you picture a female or male of a specific age, where they live, and their interests? Much like a buyer persona, a fan persona is a detailed description of someone who is…
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Webinar: How to Create an Engaging Social Media Strategy
A musician should never just talk about one thing (music). People don’t buy what you do, they buy why you do it. Your fans are invested, because they invested in you, which means sharing how you view the world with them as a way of drawing them further into your…
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Webinar: Musicians - How to Get Found Online
Search Engine Optimization. Or, ‘SEO’ for short. This fancy acronym is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” Simply put for musicians, this means optimizing how…
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Webinar: How to Define your Artist Brand
Simply put: Branding is the essence of who you are as an artist, whereas marketing is the message you use to build awareness for your brand and your music products and services. Any artist marketing will always lead back to your brand, so it makes sense that defining your artist…
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How to Conduct an Artist Strategic Analysis
In order to know what direction to take your career, you have to understand the environment in which you operate. We all know that throwing mud at the wall and hoping it sticks isn’t effective. Which makes conducting a strategic analysis essential for artists hoping to formulate a clear strategic…